Inspired by the vision of HH Sheikh Mohammed bin Rashid Al Maktoum to develop Dubai as a Hub for Excellence, a group of Quality Professionals, their objective being to increase competitiveness among the business community and to promote Quality & Excellence, proposed to HE Mohammed Al Abbar, who was at the time the Director General, Department of Economic Development, Government of Dubai, the idea of setting up a Group specialized in promoting Quality and Excellence in Dubai. Embracing the idea his Excellency directed the DED to license a non-profit-making organization.