Strategic Partnership Between Dubai Quality Group and Dubai Media Incorporated

Dr. Maitha Buhumaid, Executive Director of Communication and Marketing at Dubai Media Inc., and Samira Mohamed, Managing Director of Dubai Quality Group.

Dubai, United Arab Emirates – 22 July 2025:

In alignment with the vision and mission of the Dubai Quality Group (DQG) to promote quality practices, business excellence, and foster an innovation culture across the UAE, a strategic partnership agreement was signed with Dubai Media Incorporated (DMI). This collaboration aims to enhance cooperation between both entities, elevate service delivery, and establish an innovative platform connecting decision-makers and quality experts both locally and globally.

Objectives of the Partnership

The partnership aims to facilitate the exchange of best practices and expertise in areas such as quality, excellence, women's empowerment, innovation, technology, and artificial intelligence. This will support DMI’s goal of embedding excellence across the media sector and positively shaping the local media landscape.

Key Signatories

The agreement was signed by Dr. Maitha Buhumaid, Executive Director of Communication and Marketing at Dubai Media Inc., and Samira Mohamed, Managing Director of Dubai Quality Group. This signing reflects both parties’ commitment to supporting the leadership’s vision, spreading a culture of quality, and increasing awareness of its importance in society.

Support for Awards and Recognition

As per the agreement, Dubai Media Inc. will support and sponsor local and international awards organized by DQG. These awards include the Emirates Women Award, the UAE Innovation Award, the Ideas Arabia International Award, the UAE Ideas Award, the Global AI Award, the Global Continual Improvement Award, and the Global Medical Excellence Award.

Access to Consulting Services

The agreement also grants DMI access to consulting services and training programs in various fields. These include enterprise risk management, Lean Six Sigma methodologies, and business continuity management. Additionally, DMI will benefit from benchmarking services with DQG’s partners in the public and private sectors. These comparisons will serve as tools to motivate staff, enhance performance, and encourage participation in DQG’s awards and events.

Commitment to Quality

Dr. Maitha Buhumaid emphasized DMI’s commitment to applying international best practices that promote quality in media. She stated: "Dubai Media seeks to adopt innovative solutions, total quality management systems, and work methodologies that advance operational mechanisms and institutional excellence. This supports administrative and technical efficiency, reinforcing competitiveness both locally and regionally. This partnership reflects DMI’s commitment to fostering a quality-first culture within the media sector, aligning with Dubai’s vision to establish itself as a global media content hub. We aim to empower our teams through training programs that stimulate innovation and strengthen their awareness of quality practices. Partnering with DQG further reinforces our goal of adopting world-class business excellence standards and creating a dynamic, high-performance work environment."

Vision for the Future

Samira Mohamed, Managing Director of DQG, added: "We are proud of this strategic partnership with Dubai Media Inc., which crowns our mutual pursuit of excellence. This agreement marks a significant milestone, adding unique value to the Group’s initiatives. It reflects our ongoing commitment to embed quality, innovation, and digital transformation across the UAE. We remain committed to upholding global quality standards that ensure long-term sustainable development and enhance the UAE’s position as a competitive hub for innovation and institutional excellence. Through expanding such strategic partnerships across sectors, we continue to fulfill our mission of fostering quality, business excellence, and innovation both locally and internationally, attracting more key institutions to benefit from DQG’s services."

Conclusion

This strategic partnership between Dubai Quality Group and Dubai Media Incorporated signifies a strong commitment to enhancing quality and excellence in the media sector. The collaboration will not only benefit both organizations but also contribute to the broader goal of fostering a culture of quality across the UAE.

About Dubai Quality Group:

Dubai Quality Group is a non-profit organization set up by the Dubai Department of Economic Development under the patronage of H.H. Sheikh Ahmed bin Saeed Al Maktoum. Guided by the vision of H. H. Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, Dubai Quality Group was established in 1994 to develop and promote Quality and Business Excellence practices in the UAE. Dubai Quality Group organizes Quality and Business Excellence training, events, and programs throughout the year to improve and promote Quality of Service & Business Excellence in the region. DQG hosts Free Evening Seminars conducted exclusively for DQG member organizations to provide their employees with an effective networking and knowledge-sharing platform. Dubai Quality Group offers different partnership categories, including Strategic, Premium, & Associate.

For Media inquiries contact:

Doaa Afifi – Digital Marketing & PR Manager | +971 56 545 7408 | doaa.afifi@dqg.org | www.dqg.org